Criteo is tightening its belt for the dust bowl days of retargeting. Revenue decreased 3% year over year to $653 million in Q4 2019, according…
Without cookies, digital advertising needs to be rebuilt. The IAB wants to partner across brands, agencies, publishers and tech companies to develop a new way…
Mobile advertising IDs are probably not long for this world. Neither Apple nor Google – which is fresh off announcing its plan to kill third-party cookies in…
Ciekawe Case Study z Grupy RMF Na polskim rynku programatyczny model zakupu powierzchni audio online to nadal nowość. Na rynkach zachodnich jest to już bardzo…
Chrome’s ad blocker will expand to video on August 5 Google today announced that Chrome’s ad blocker is expanding to video on August 5, 2020. As with…
Google zapowiedział, że produkowana przez niego przeglądarka Chrome w przyszłości nie pozwoli zewnętrznym stronom na śledzenie użytkowników za pomocą plików cookies. Blokada ma działać w…
We Love PIE: 20 Predictions for 2020 The PIE (programmatic-is-everything) doctrine takes hold Ad tech innovation attracts more investment in 2020 In-app ascends the programmatic…
Warto przeczytać podsumowanie WirtualneMedia: https://www.wirtualnemedia.pl/artykul/branza-e-commerce-podsumowanie-2019-roku-prognozy-na-2020
FRONTLINE investigates the promise and perils of artificial intelligence, from fears about work and privacy to rivalry between the U.S. and China. The documentary traces a…